After university, I was especailly fortunate to get a job as a press officer for the Royal Opera House, predominately working with the Royal Ballet. Having been a dancer for much of my life, the ballet was a true passion. Here, I worked with many leading photographers and I was motived to study photography in my spare time. I moved to the Royal Ballet management team as Company Manager and Tour Manager travelling all over the world – it was thrilling.
In the early noughties, I set up as a freelance photographer and web designer/coder with a long spell living in London working with the likes of the BBC, The Telegraph, Harper Collins, Penguin Books, Kraft Jacobs Suchard and Not On The High Street.
I now live in rural Gloucestershire with my two boys and have moved my focus towards helping local fledging companies in the full scope of their branding and digital presence.
My approach to a project of this nature is more holistic than most agencies. I do not quote on a scaled or modular basis: I work from the ground up to an established budget, ensuring that a robust and scalable framework is in place on which elements are built to a hierarchy of need established through the creative and technical briefs. It is vital to consider the ‘whole’ and identify connectivity and benefit to other areas of the business. In circumstances where the budget is relatively modest, this ensures that the highest technical and creative standards are met.
I believe clients should maintain full ownership over creative and technical content, data, hosting services and licenses. Mine is an open contract that allows the client to manage and update the site autonomously with guidance but without constraint. Full training will be given as well as signposting to helpful resources.